Feeling Stuck Trying to Sell Prints?
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Where do real buyers actually come from?
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How do you price—and still feel good about it?
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How do you stand out from cheap or AI-generated art?
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Which suppliers can you trust with your files??
Uploading a few images and hoping for the best doesn’t cut it.
That’s why I built The Art of Print Sales—to remove the guesswork and give you a proven path to those first buyers.
"Scott was extremely helpful and supportive, both on the artistic side and the nuts and bolts of handling orders…This alone probably saved me months of struggle."
Alex Kilbee, The Photographic Eye on YouTube
Here's how The Art of Print Sales Helps (and Why It’s Different)
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A Guided Step-by-Step System: follow a clear order; never wonder “What’s next?
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Templates & walkthroughs: pricing sheets, launch emails, mock-up guides. Skip the trial-and-error.
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Real-world strategies: built on sales that work in 2025, not theories from 2019.
Follow one clear path
I break things down into manageable steps, so you’ll always know what to do next—no jargon, no overwhelm.
Show why your work is worth more
You’ll learn how to highlight the unique value of your work—even in a world flooded with cheap, mass-produced, and AI-generated art.
Use suppliers I’ve battle-tested
Skip the trial-and-error. Get trusted POD and supplier recommendations that work worldwide."I'll even guide you through the setup.
Reach buyers—without burning out
Reach the right buyers, grow your audience, and sell your work—without burning out.
Launch a store that earns trust
You’ll use the contacts you already have, grow a real following, and create a professional store that reflects your style and earns trust from buyers.
Sell prints you’re proud of
Build a print-selling business around the kind of photography that inspires you—without compromising your vision or values.
"If you’re looking for clarity and practical action steps, Scott is your guy…I’ve been stuck for years with my art business… Scott gave me a roadmap—trim this, expand that. Honestly, clarity is priceless."
Mike Adams, (Mike Adams Art)
"I would absolutely recommend The Art of Print Sales! It takes a big-picture dream and sets out the steps to get there without losing the joy…Each lesson is doable and not overwhelming, yet prepares you for the next step"
Adri Spyker
Why this program works (and generic tutorials don’t)
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Step-by-Step Video Modules: Short lessons, one clear action each.
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Guided Workbooks & Checklists: Plug-in templates and action plans keep momentum.
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Up-to-date supplier list (worldwide): No more guessing about platforms or who can print or drop-ship well.
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Built for photographers: Pricing, curation, stories that sell *photographs*, not paintings or merch.
"I would recommend The Art of Print Sales to anyone serious about selling their prints online…Scott has a solid blueprint to get you up and running and the necessary marketing steps before and after, all step-by-step."
David Mullin
Module 1
Choose a Sellable Collection
Kickstart Your Print Sales Journey
Understanding what sells, choosing the right images, and organizing your work for maximum impact.
Module 2
Use Story to Raise Perceived Value
Titles & Descriptions that Sell
Learn how to use storytelling to increase the perceived value of your prints and create an emotional connection with potential buyers.
Module 3
Prepare Files for Flawless Printing
Print Quality, Paper, and Formats
Get your images print-ready with the right resolution, formats, and paper choices—plus tips to ensure they’re easy to frame and display..
Module 4
Price with Confidence
Understanding Pricing and Perceived Value
Set prices that reflect the value of your work, appeal to buyers, and support your business goals—without second-guessing yourself.
Module 5
Launch a Trust-Building Storefront
Why Your Storefront Matters
Choose the right platform, integrate print-on-demand if needed, and launch a storefront that looks professional and builds trust.
Module 6
Turn Your Store into a Digital Gallery
Instilling Buyer Confidence
Make your shop feel personal and polished. Build buyer confidence, answer questions before they’re asked, and create a standout buying experience.
Module 7
Tap Your Network for Early Buyers
Building Your Initial Audience
Learn how best to tap into the contacts you already have, build momentum with your email list and followers, and generate early sales the smart way.
Module 8
Run a Repeatable Launch
Making the Most of Your Debut
Follow a simple timeline to build anticipation, launch with confidence, and create a plan you can repeat again and again.
Module 9
Scale Up: Limited Drops & Long-Term Sales
Building a Sustainable Business
Analyze your results, grow your audience, and choose between limited-time print drops or permanent collections. Includes organic and paid marketing options.
"Scott's insights resonated with me…His ideas were not only creative but also incredibly well-reasoned. I left with a much clearer perspective on how to tackle these issues and grow my business successfully."
Thomas Strand, www.pigmentpluscanvas.com
What You’ll Walk Away With
By the end of this program, you’ll have:
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A professional online store that showcases your work—and helps make sales
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A clear, repeatable marketing plan tailored to your photography
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Real strategies to grow your audience, reach buyers, and turn your art into income
This isn’t just about selling a few prints. It’s about building a system that supports your creativity—and gives you control over your art business.
"I had been searching for information on how to sell photographic prints online…The Art of Print Sales is packed with invaluable information and tailored advice… Scott's customer support is absolutely phenomenal!"
Michele Gastl
Most Popular
Self-Starter
$347
For those who want to follow the full system independently:
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9 on-demand video lessons with step-by-step action plan
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Up-to-date print-on-demand supplier recommendations (worldwide) with step-by-step setup instructions
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Detailed print pricing guide
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Online store launch planner
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Platform and app recommendations
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100+ pages of PDF resources
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12-month access to the full program and updates (Plenty of time to launch your store, grow your sales, and revisit lessons as needed—no subscriptions or hidden fees.)
Perfect if you prefer to work independently and write your own emails/social posts.
Jump-Start
$497
BEST VALUE - Save months of trial and error with expert guidance and 100+ proven templates.
This is the most popular option for a reason. You’ll get everything in the Self-Starter package, plus the tools and support to launch your store with confidence—and build a business that lasts. Get my templates + 30-day email support so you launch faster
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FREE 1-to-1 email support for your first 30 days (focused on setup and launch)
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Store Launch Email Template Package
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Social Media Post Template Package
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12-Month Email Schedule & Template Package
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Over 100 tested templates and scripts
Ideal if you want structure, momentum, and a proven system that turns email subscribers into loyal customers.
Joint Venture
$2497
(limited spots)
Lifetime updates + 90-day support. Work directly with me so you never stall before or after launch.
Everything in the Jump Start Package PLUS:
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FREE image critique to help you craft a standout collection and drive sales
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Full review of your online presence, store setup, and social media
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Custom marketing plan tailored to your genre, style, and career stage
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60-minute private strategy call + recording + Q&A
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90 days of unlimited email support for implementation and follow-up
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Lifetime access to the full program and all future updates
For photographers who want tailored, expert help building a real business around their work—with personal guidance every step of the way.
“With The Art of Print Sales, Scott has nailed down a recipe that works for photographers…He has managed to boil down complex concepts into simple and easy to apply. He is also a talented teacher and he has managed to boil down complex concepts in simple and easy to apply!”
Andrei Giurescu
About Your Instructor
I’m Scott French—a photographer, educator, and creator of The Art of Print Sales. With over a decade of teaching experience and the past two years focused on helping photographers build real businesses around their art, I created this program to give you a clear, practical system for making print sales online.
I’ve spent years refining how to take complex ideas and make them clear, actionable, and doable—so you’re never left guessing what to do next.
Everything I teach here is based on what I’ve used to grow my own print business and what I’ve seen work for photographers around the world.
If you’re ready for something focused, honest, and built for photographers who want more than just exposure, you’re in the right place.
FAQ
How is this different from other art sales programs?
Most programs promise big results but skip the hard parts. This one gives you a clear, honest system built from real-world testing—no hype. You’ll learn what actually works for photographers selling prints today, and how to apply it at your own pace.
How long do I have access to the material?
Self-Starter and Jump-Start include 12 months of access to the full program and all updates. Joint Venture includes lifetime access. I update the content regularly based on real-world testing and student feedback, so whenever you're inside the program, you’ll have the most up-to-date version.
How long does it take to launch my print business?
Most students can complete the build and launch steps in about 10–14 days (working a few hours per day), followed by another week or two promoting their launch. But the program is self-paced, so when life happens, you can keep moving forward without burning out. The key: no guessing what to do next.
Does the program include email support?
Email support is included with the Jump-Start (30 days) and Joint Venture (90 days) packages. It’s designed to help you set up, launch, and make real progress with the program. After your included support window ends, I do offer premium options if you ever need more personalized help.
Is this only for photographers?
It’s built specifically for photographers. If you’re another type of visual artist, you’ll still find value—but this is one of the only programs that speaks directly to the challenges of selling fine art photography.
Is this for beginners or experienced artists?
Both. Whether you're just starting or want to grow what you’ve already built, the system adapts to your level. It works because it's grounded in fundamentals—not shortcuts.
Who is this course NOT for?
This isn’t passive income. It takes focus and effort. If you expect results without doing the work—or aren’t willing to test, refine, and try new things—it’s not a fit.
Do I need to be tech-savvy?
You should be comfortable with basic editing tasks—cropping, exporting files, using color spaces like sRGB. If you’ve used Lightroom, Photoshop, or Capture One, you’re good to go..
Do I need a social media following?
No. Even if you have no followers, you’ll learn how to use your existing network, and then how to grow a following that’s actually interested in buying art—not just liking posts
What if I already have a website or sell on Etsy?
Great. You’ll learn how to improve what you’ve got or migrate to a better platform if needed. I walk you through the setup I recommend step-by-step.
What will it cost to run my print shop each month?
If you use Etsy or similar platforms, you can do this for little or no cost, but I recommend you invest $35-75 per month to truly set yourself up for success.
Copyright Scott French/ Scott French Art